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Kumar, V.
10
Venkatesan, Rajkumar
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MSI reports : working paper series
Journal of marketing
45
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24
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24
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20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of international marketing
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Homo oeconomicus
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Review of marketing research
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Technological forecasting & social change : an international journal
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Handbook of research on customer equity in marketing
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Journal of economic behavior & organization : JEBO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of world business : JWB
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The empirical economics letters : a monthly international journal of economics
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Total quality management & business excellence
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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1
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 77-101
Persistent link: https://www.econbiz.de/10003950211
Saved in:
2
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 77-101
Persistent link: https://www.econbiz.de/10009893538
Saved in:
3
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
4
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10009893516
Saved in:
5
Interaction orientation : the new measure of marketing capabilities
Kumar, V.
;
Ramani, Girish
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
Saved in:
6
Interaction orientation : the new measure of marketing capabilities
Kumar, V.
;
Ramani, Girish
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10009893484
Saved in:
7
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10003294232
Saved in:
8
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10009893447
Saved in:
9
Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
Saved in:
10
Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
Saved in:
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