Expanding the role of marketing : from customer equity to market capitalization
V. Kumar and Denish Shah
Year of publication: |
2008
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Authors: | Kumar, V. ; Shah, Denish |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 3, p. 43-72
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