//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"MSI reports : working paper series"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lehmann, Donald R."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
1999-2008
1
Advertising effects
1
Automotive industry
1
Body weight
1
Brand image
1
Brand management
1
Consumer behaviour
1
Eating habit
1
Empirical method
1
Empirische Methode
1
Ernährungsverhalten
1
Experiment
1
Gastronomie
1
Innovation diffusion
1
Innovationsdiffusion
1
Kfz-Industrie
1
Konsumentenverhalten
1
Körpergewicht
1
Markenführung
1
Markenimage
1
New product development
1
Product information
1
Produktentwicklung
1
Produktinformation
1
Restaurant industry
1
Social Web
1
Social web
1
South Korea
1
Südkorea
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
9
Author
All
Lehmann, Donald R.
9
Goldenberg, Jacob
3
Barak, Michal Master
2
Heitmann, Mark
2
Neslin, Scott A.
2
Parker, Jeffrey R.
2
Shidlovski, Daniella
2
Stahl, Florian
2
Han, Sangman
1
Lee, Janghyuk
1
Ohk, Kyung Young
1
more ...
less ...
Published in...
All
MSI reports : working paper series
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
17
Journal of Consumer Research
14
Journal of marketing research : JMR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Marketing letters : a journal of research in marketing
11
Journal of the Academy of Marketing Science
10
Marketing Science
8
Report / Marketing Science Institute
8
Journal of Business Research
7
Journal of business research : JBR
7
Journal of retailing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of international marketing
4
Management Science
4
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
McGraw-Hill/Irwin series in marketing
3
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research and the development of pedagogical materials : working papers
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 2
1
Columbia Business School Research Paper
1
Combined proceedings (Spring Conference + Fall Conference)
1
Control of 'error' in market research data
1
European journal of marketing : EJM
1
GfK Marketing Intelligence Review
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Handbook of research on marketing and corporate social responsibility
1
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
1
International marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
OLC EcoSci
4
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
Saved in:
2
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10010005588
Saved in:
3
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009893566
Saved in:
6
The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Shidlovski, Daniella
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003420471
Saved in:
7
The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Shidlovski, Daniella
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10009893475
Saved in:
8
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
Saved in:
9
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009893379
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->