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~isPartOf:"Macro-social marketing insights : systems thinking for wicked problems"
~type:"article"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Macro-social marketing insights : systems thinking for wicked problems
The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
15
Social marketing for public health : global trends and success stories
14
Contemporary issues in social marketing
11
Segmentation in social marketing : process, methods and application
11
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Cutting edge international research
2
Major theoretical debates and contemporary issues in marketing theory
2
Making a difference through marketing : a quest for diverse perspectives
2
Nudging health : health law and behavioral economics
2
Public Marketing und Social Marketing
2
Public and nonprofit marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social responsibility of business enterprises
2
Sustainable luxury : managing social and environmental performance in iconic brands
2
The Routledge companion to nonprofit marketing
2
Transformative consumer research for personal and collective well-being
2
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
A research agenda for economic psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and sustainability : concepts, strategies and changes
1
CSR and sustainability in the public sector
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
1
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1
Macro-
social
marketing
overview
Kennedy, Ann-Marie
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 1-11)
.
2020
Persistent link: https://www.econbiz.de/10012112026
Saved in:
2
Systems and macro-
social
marketing
: researching wicked problems
Wooliscroft, Ben
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 12-26)
.
2020
Persistent link: https://www.econbiz.de/10012112030
Saved in:
3
Macro-
social
marketing
as a tool to increase the share of renewable energy in developing island nations
Kapitan, Sommer
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 27-53)
.
2020
Persistent link: https://www.econbiz.de/10012112031
Saved in:
4
Using the socio-ecological model as an holistic approach to behavioural change
Veer, Ekant
;
Golf-Papez, Maja
;
Zahrai, Kseniia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 54-71)
.
2020
Persistent link: https://www.econbiz.de/10012112034
Saved in:
5
The power of "talk" : frames and narratives in macro-
social
marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 72-92)
.
2020
Persistent link: https://www.econbiz.de/10012112044
Saved in:
6
Macro-level interventions in systems of wicked consumption
Orazi, Davide C.
;
Koch, Matthias
;
Varma, Srishti
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 93-109)
.
2020
Persistent link: https://www.econbiz.de/10012112234
Saved in:
7
Macro-
social
marketing
and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
8
Social
marketing
's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 131-148)
.
2020
Persistent link: https://www.econbiz.de/10012112243
Saved in:
9
Co-creating social change using human-centered design
Hamby, Anne
;
Pierce, Meghan
;
Daniloski, Kim
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 149-168)
.
2020
Persistent link: https://www.econbiz.de/10012112244
Saved in:
10
Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
Saved in:
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