Social marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
Jeff French
| Year of publication: |
2020
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|---|---|
| Authors: | French, Jeff |
| Published in: |
Macro-social marketing insights : systems thinking for wicked problems. - New York : Routledge, ISBN 978-1-138-32208-0. - 2020, p. 131-148
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| Subject: | Social Marketing | Social marketing | Sozialpolitik | Social policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112243