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~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
~person:"Grönroos, Christian"
~subject:"Customer-dominant logic"
~subject:"Marketing theory"
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Customer-dominant logic
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Major theoretical debates and contemporary issues in marketing theory
Meddelanden från Svenska Handelshögskolan
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European journal of marketing : EJM
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From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
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2008
Persistent link: https://www.econbiz.de/10003610650
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