Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management Science 56 (2010) 1, pp. 125-140
Many companies offer websites that enable customers to design their own individual products, which the manufacturer can … been attributed to the two factors of preference fit achieved (which should be as high as possible) and design effort …, namely the awareness of being the creator of the product design. In the course of five different studies, we provide …