The "I Designed It Myself" Effect in Mass Customization
Year of publication: |
2010
|
---|---|
Authors: | Franke, Nikolaus ; Schreier, Martin ; Kaiser, Ulrike |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 56.2010, 1, p. 125-140
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | mass customization | toolkits for user innovation and design | self-design | user design | do it yourself | endowment effect | willingness to pay | psychological ownership |
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