Nenonen, Suvi; Storbacka, Kaj - In: Management decision : MD 52 (2014) 1, pp. 101-121
, extant literature suggests that value capture can be conceptualized as the return on the firm's customer assets. However, the … create a conceptual framework for managing customer assets for improved value capture in a business market context, and to … study indicate that B2B firms can increase their value capture by dividing their customer base into customer portfolios …