Management of customer assets for increased value capture in business markets
Year of publication: |
2014
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Authors: | Nenonen, Suvi ; Storbacka, Kaj |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 1, p. 101-121
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Subject: | Shareholder value analysis | Customer asset management | Customer portfolio | Economic profit | Value capture | Kundenwert | Customer value | Portfolio-Management | Portfolio selection | Shareholder Value | Shareholder value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing |
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