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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"NBER working paper series"
~isPartOf:"Services marketing quarterly"
~subject:"CPA firm advertising"
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Management science : journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
Services marketing quarterly
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A longitudinal examination of print advertising by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
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