A longitudinal examination of print advertising by professional accounting firms
Year of publication: |
2015
|
---|---|
Authors: | Smith, Katherine Taken ; Smith, L. Murphy ; Prawito, Topaz |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 1, p. 51-61
|
Subject: | advertising | professional services advertising | CPA firm advertising | Werbung | Advertising | Wirtschaftsprüfung | Financial audit | Printwerbung | Print advertising |
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