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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~person:"Berger, Sebastian"
~subject:"Marketing management"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
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Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
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