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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~person:"Cahill, Jonnie"
~subject:"Marketing management"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
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Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
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