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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"pol"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
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Divakaran, Pradeep Kumar Ponnamma
2
Ainslie, Andrew
1
Akram, Muhammad Shakaib
1
Amaldoss, Wilfred
1
Andrews, Rick L.
1
Bacchiega, Emanuele
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Bar, Ron N.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
Journal of business research : JBR
485
The journal of brand management : an international journal
339
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
106
European journal of marketing : EJM
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Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
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Journal of marketing communications
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International journal of hospitality management
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Marketing intelligence & planning
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of consumer marketing
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Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global marketing
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Journal of marketing
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Cogent business & management
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Journal of the Academy of Marketing Science
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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The IUP journal of brand management : IJBRM
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Journal of promotion management : innovations in planning and applied research
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
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1
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
2
Brand building to deter entry and its impact on brand value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
3
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
4
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai
;
Ma, Shuang
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
Saved in:
5
The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic
Gavurova, Beata
;
Škare, Marinko
;
Belás, Jaroslav
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014334829
Saved in:
6
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
7
How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa
;
Shahla Asadi
;
Ghobakhloo, Morteza
; …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
Saved in:
8
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
9
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
10
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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