How do interactive voice assistants build brands' loyalty?
Year of publication: |
2022
|
---|---|
Authors: | Maroufkhani, Parisa ; Shahla Asadi ; Ghobakhloo, Morteza ; Jannesari, Milad T. ; Wan Ismail, Wan Khairuzaman |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 183.2022, p. 1-23
|
Subject: | Brand credibility | Brand loyalty | Perceived privacy risk | Perceived value | Voice assistants | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Markenimage | Brand image | Markenartikel | Brand |
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