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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~language:"lit"
~subject:"Theorie"
~subject:"marketing"
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competitive strategy
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Bhargava, Hemant K.
2
Fazli, Amir
2
Katona, Zsolt
2
Nasser, Sherif
2
Pierce, Lamar
2
Sahin, Ozge
2
Shulman, Jeffrey D.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Journal of marketing management : MM
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of consumer studies
13
Journal of marketing education : JME
13
Business history
12
Marketing theory
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International journal of forecasting
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of macromarketing
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
European research studies
9
Health marketing quarterly
9
Operations research
9
Psychology & marketing
9
SpringerLink / Bücher
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Annals of Faculty of Economics
8
Cogent business & management
8
ERIM report series research in management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Amfiteatru Economic Journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of international food & agribusiness marketing
7
Journal of nonprofit & public sector marketing
7
Management & Marketing
7
Marketing i menedžment innovacij : m&mi
7
Problems and perspectives in management : PPM ; international research journal
7
European journal of international management : EJIM
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
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1
A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983
Saved in:
2
The impact of government interventions on COVID-19 spread and consumer spending
Zhao, Nan
;
Yao, Song
;
Thomadsen, Raphael
;
Wang, Chong Bo
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3302-3318
Persistent link: https://www.econbiz.de/10014551275
Saved in:
3
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
4
Alphanumeric vs. numeric token systems and the healthcare experience : field evidence from healthcare delivery in india
Rathee, Shelly
;
Narula, Kritika
;
Mishra, Arul
;
Mishra, …
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 1180-1221
Persistent link: https://www.econbiz.de/10014295475
Saved in:
5
How market power affects dynamic pricing : evidence from inventory fluctuations at car dealerships
Israeli, Ayelet
;
Scott Morton, Fiona
;
Silva-Risso, Jorge M.
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 895-912
Persistent link: https://www.econbiz.de/10012877885
Saved in:
6
Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
Saved in:
7
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
8
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
9
Design and pricing of discretionary service lines
Debo, Laurens
;
Li, Cuihong
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2251-2271
Persistent link: https://www.econbiz.de/10012522180
Saved in:
10
Promoting platform takeoff and self-fulfilling expectations : field experimental evidence
Boudreau, Kevin J.
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5953-5967
Persistent link: https://www.econbiz.de/10012650210
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