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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Anderson, Simon P."
~person:"Luca, Michael"
~subject:"Advertising effects"
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The advertising mix for a search good
Anderson, Simon P.
;
Renault, Régis
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10009711798
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