The advertising mix for a search good
Year of publication: |
2013
|
---|---|
Authors: | Anderson, Simon P. ; Renault, Régis |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 1, p. 69-83
|
Subject: | Werbewirkung | Advertising effects | Informationswert | Information value | Produktqualität | Product quality | Kaufentscheidung | Purchase decision | Meta-Analyse | Meta-analysis |
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