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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Kaiser, Ulrich"
~subject:"Advertising planning"
~subject:"Internet marketing"
~subject:"Welfare analysis"
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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