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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Virales Marketing"
~subject:"e-commerce"
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Virales Marketing
e-commerce
Online retailing
88
Online-Handel
88
Consumer behaviour
43
E-commerce
43
Electronic Commerce
43
Konsumentenverhalten
43
Einzelhandel
25
Retail trade
25
Internet marketing
19
Online-Marketing
19
Internet
14
Digital platform
13
Digitale Plattform
13
Social Web
12
Social web
12
Distribution channel
11
Preismanagement
11
Pricing strategy
11
Vertriebsweg
11
Beziehungsmarketing
9
Relationship marketing
9
online retailing
9
retail operations
9
Viral marketing
8
Multichannel strategy
7
Multikanalvertrieb
7
Personalisierung
7
Personalization
7
Theorie
7
Theory
7
electronic commerce
7
Experiment
6
Lieferkette
6
Reputation
6
Supply chain
6
omnichannel retailing
6
Auction theory
5
Auktionstheorie
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Hui, Xiang
2
Agarwal, Ritu
1
Belavina, Elena
1
Bell, David R.
1
Chava, Sudheer
1
Chen, Ningyuan
1
Choi, Jeonghye
1
Elfenbein, Daniel W.
1
Elmachtoub, Adam N.
1
Fang, Limin
1
Farias, Vivek F.
1
Ferreira, Kris Johnson
1
Fisman, Raymond
1
Gao, Guodong
1
Girotra, Karan
1
Hamilton, Michael L.
1
Hosanagar, Kartik
1
Karaman, Hülya
1
Lee, Dokyun
1
Lei, Xiao
1
Li, Andrew A.
1
Li, Chunxiao
1
Lin, Mingfeng
1
Liu, Yong
1
Liu, Zekun
1
Lodish, Leonard M.
1
Lu, Tao
1
McManus, Brian
1
Momot, Ruslan
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Morath, Florian
1
Münster, Johannes
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Oestreicher-Singer, Gal
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Oettl, Alexander
1
Park, Young-Hoon
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1
Saeedi, Maryam
1
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1
Shen, Zeqian
1
Shin, Dongwook
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
51
Journal of business research : JBR
44
International journal of hospitality management
31
International journal of business information systems : IJBIS
27
Information systems research : ISR
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of internet commerce
23
International journal of electronic marketing and retailing : IJEMR
21
Journal of management information systems : JMIS
21
International journal of internet marketing and advertising : IJIMA
18
Tourism management : research, policies, practice
17
Electronic commerce research
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of electronic commerce research : JECR
13
Journal of marketing
13
International journal of contemporary hospitality management
12
The international review of retail, distribution and consumer research
12
International journal of electronic commerce : IJEC
11
Journal of hospitality marketing & management
11
Journal of retailing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
CESifo working papers
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of consumer studies
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Cogent business & management
9
Institute for Prospective Technological Studies digital economy working paper
9
International journal of electronic business : IJEB
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of marketing research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce research and applications
8
International journal of production economics
8
International journal of production research
8
Journal of marketing communications
8
Journal of organizational computing and electronic commerce
8
Journal of the Operational Research Society
8
Journal of travel and tourism marketing
8
Global business review
7
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ECONIS (ZBW)
20
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1
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
2
Creative destruction? : impact of e-commerce on the retail sector
Chava, Sudheer
;
Oettl, Alexander
;
Singh, Manpreet
; …
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2168-2187
Persistent link: https://www.econbiz.de/10014519919
Saved in:
3
The value of personal data in internet commerce : a high-stakes field experiment on data regulation policy
Sun, Tianshu
;
Yuan, Zhe
;
Li, Chunxiao
;
Zhang, Kaifu
;
Xu, Jun
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2645-2660
Persistent link: https://www.econbiz.de/10014520142
Saved in:
4
Fewer clicks, more purchases
Unal, Murat
;
Park, Young-Hoon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
Saved in:
5
From high bar to uneven bars : the impact of information granularity in quality certification
Hui, Xiang
;
Liu, Zekun
;
Zhang, Weiqing
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6109-6127
Persistent link: https://www.econbiz.de/10014393048
Saved in:
6
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
7
Learning to rank an assortment of products
Ferreira, Kris Johnson
;
Parthasarathy, Sunanda
;
Sekar, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
3
,
pp. 1828-1848
Persistent link: https://www.econbiz.de/10013260169
Saved in:
8
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
9
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
10
How do product attributes and reviews moderate the impact of recommender systems through purchase stages?
Lee, Dokyun
;
Hosanagar, Kartik
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012435309
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