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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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An empirical model of drug detailing : dynamic competition and policy implications
Liu, Qiang
;
Gupta, Sachin
;
Venkataraman, Sriram
;
Liu, Hongju
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2321-2340
Persistent link: https://www.econbiz.de/10011539516
Saved in:
2
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
3
The debate on influencing doctors' decisions : are drug characteristics the missing link?
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1688-1701
Persistent link: https://www.econbiz.de/10003592778
Saved in:
4
The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1688-1701
Persistent link: https://www.econbiz.de/10007879818
Saved in:
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