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~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~subject:"Advertising"
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
RWI Datenbeschreibung
7
[RWI Projektberichte]
7
Marketing science
5
Cowles Foundation discussion paper
3
Discussion papers / CEPR
3
Internet policy review : journal on internet regulation
3
CESifo working papers
2
European journal of operational research : EJOR
2
TILEC Discussion Paper
2
Working papers / TSE : WP
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science/Angewandte Marketingforschung
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
CPB discussion paper
1
CSIO working papers
1
Discussion paper / NHH, Department of Economics
1
Dissertations Abstracts International
1
EconPol working paper series
1
IIMB management review
1
INFOR : information systems and operational research
1
Information economics and policy : IEP
1
International journal of industrial organization
1
International journal of services technology and management
1
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing research : JMR
1
MIS quarterly
1
Management information systems : mis quarterly
1
Marco Fanno working papers
1
Market investigations : a new competition tool for Europe?
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Materialien / RWI
1
NBER Working Paper
1
NBER working paper series
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NET Institute Working Paper
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Optimal pricing and choice of platform advertising schemes considering across-side network effect
Zhou, Yongyi
;
Yulin, Zhang
;
Wahab, M. I. M.
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
4
,
pp. 1059-1079
Persistent link: https://www.econbiz.de/10013288124
Saved in:
2
Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making
Wang, Yan
;
Mei, Shue
;
Zhong, Weijun
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596
Saved in:
3
Cheap-talk advertising, product experience, and reputation concern
Liu, Yuan
;
Chen, Hongmin
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
7
,
pp. 3165-3175
Persistent link: https://www.econbiz.de/10013466818
Saved in:
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