Cheap-talk advertising, product experience, and reputation concern
Year of publication: |
2022
|
---|---|
Authors: | Liu, Yuan ; Chen, Hongmin |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 7, p. 3165-3175
|
Subject: | Digitale Plattform | Digital platform | Werbung | Advertising | Reputation | Theorie | Theory |
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