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~isPartOf:"Managing consumer services : factory or theater?"
~isPartOf:"Marketing theory"
~isPartOf:"The Routledge handbook of service research insights and ideas"
~subject:"Marketing"
~subject:"United States"
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Search: subject_exact:"Service-Dominant Logic"
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Service-Dominant Logic
38
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38
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Betriebliche Wertschöpfung
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Value creation
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service-dominant logic
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Managing consumer services : factory or theater?
Marketing theory
The Routledge handbook of service research insights and ideas
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of macromarketing
2
Markenkommunikation und Beziehungsmarketing
2
SpringerLink / Bücher
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essentials
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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1
International journal of physical distribution & logistics management : IJPD & LM
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International journal of services, economics and management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
2
Managing the politics of value propositions
Corvellec, Hervé
;
Hultman, Johan
- In:
Marketing theory
14
(
2014
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011346940
Saved in:
3
Rethinking and improving the health care service through interactive web technologies
Caridá, Angela
;
Colurcio, Maria
;
Melia, Monia
- In:
Managing consumer services : factory or theater?
,
(pp. 191-210)
.
2014
Persistent link: https://www.econbiz.de/10010478139
Saved in:
4
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
5
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
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