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~isPartOf:"Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~person:"Gutierrez, Diego"
~subject:"Sport organization"
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Sport organization
Consumer behaviour
1
Event marketing
1
Event-Marketing
1
Fan consumption
1
Fan identification
1
Fan-player bonding
1
Football
1
Fußball
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Konsumentenverhalten
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Merchandise sales
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Player appearances
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Professional soccer
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Professional sports
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Regional development
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Gutierrez, Diego
Briskorn, Dirk
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
Sport, Business and Management : an international journal ; SBM
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
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