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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~isPartOf:"Psychology & marketing"
~person:"Bruhn, Manfred"
~subject:"Brand"
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Bruhn, Manfred
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Psychology & marketing
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
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The journal of brand management : an international journal
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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