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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~person:"Jordan, Martin"
~subject:"Brand"
~subject:"Germany"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Brand Services : Service Design in der Markenführung
Vatter, Christian
;
Jordan, Martin
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 277-300)
.
2020
Persistent link: https://www.econbiz.de/10012293092
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