Brand Services : Service Design in der Markenführung
Year of publication: |
2020
|
---|---|
Authors: | Vatter, Christian ; Jordan, Martin |
Published in: |
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert. - Wiesbaden : Springer Gabler, ISBN 978-3-658-27907-3. - 2020, p. 277-300
|
Subject: | Service design | Markenartikel | Brand | Markenführung | Brand management |
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