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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Consumer behaviour"
~subject:"Data collection"
~subject:"Narrative Methode"
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Brand management
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Adlmaier-Herbst, Dieter Georg
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Lepel, Venna von
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
74
Journal of marketing communications
73
Journal of strategic marketing
66
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
SpringerLink / Bücher
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Cogent business & management
46
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
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Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
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2
"Ich sehe was, was Du nicht siehst" : zur Bedeutung von Big Data für die Markenführung
Tams, Sina
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 329-345)
.
2014
Persistent link: https://www.econbiz.de/10010424252
Saved in:
3
Von der integrierten zur empathischen Markenführung
Lepel, Venna von
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 279-293)
.
2014
Persistent link: https://www.econbiz.de/10010424312
Saved in:
4
Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 223-241)
.
2014
Persistent link: https://www.econbiz.de/10010424318
Saved in:
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