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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
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~type_genre:"Fallstudie"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Untold stories in organizations
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Counter-narratives and organization
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The Routledge companion to organizational change
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Academy of Management journal : AMJ
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Cambridge handbook of strategy as practice
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Handbook of qualitative research methods on human resource management : innovative techniques
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Identity as a foundation for human resource development
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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A contemporary historiography of economics
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AI innovation in services marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Ageing, organisations and management : constructive discourses and critical perspectives
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An introduction to industrial service design
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Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
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(pp. 243-263)
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2020
Persistent link: https://www.econbiz.de/10012292993
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Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
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(pp. 223-241)
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2014
Persistent link: https://www.econbiz.de/10010424318
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