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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Untold stories in organizations
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Counter-narratives and organization
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The Routledge companion to organizational change
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BestMasters
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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The Emerald handbook of management and organization inquiry
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Tourism sensemaking : strategies to give meaning to experience
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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Cambridge handbook of strategy as practice
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Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
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Handbook of qualitative research methods on human resource management : innovative techniques
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Handbook of research on knowledge-intensive organizations
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Handbook of research on workforce diversity in a global society : technologies and concepts
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Identity as a foundation for human resource development
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Language and communication at work : discourse, narrativity, and organizing
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Managing dynamic technology-oriented businesses : high tech organizations and workplaces
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Springer eBook Collection
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(De)mobilizing the entrepreneurship discourse : exploring entrepreneurial thinking and action
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A contemporary historiography of economics
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A research agenda for management and organization studies
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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AI innovation in services marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Ageing, organisations and management : constructive discourses and critical perspectives
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Alternative market research methods : market sensing
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An introduction to industrial service design
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Applying business intelligence and innovation to entrepreneurship
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Brand Content : die Marke als Medienereignis
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Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
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(pp. 243-263)
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2020
Persistent link: https://www.econbiz.de/10012292993
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Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
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(pp. 223-241)
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2014
Persistent link: https://www.econbiz.de/10010424318
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