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~isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~subject:"Germany"
~subject:"Marketing management"
~subject:"Website"
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Germany
Marketing management
Website
Internet marketing
10
Online-Marketing
10
Brand management
7
Markenführung
7
Deutschland
4
Markenrecht
3
Trademark law
3
Social Web
2
Social web
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Auction
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Auktion
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Bank marketing
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Bankmarketing
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Beziehungsmarketing
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Business model
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Digitale Plattform
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Marketingmanagement
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German
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Brinkmann, Stefan
1
Gräbig, Johannes
1
Hoffmann, Marie-Louise
1
Potysch, Verena
1
Rickert, Nadine
1
Sabel, Tatjana
1
Utz, Rainer
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Journal of business research : JBR
40
International journal of internet marketing and advertising : IJIMA
37
SpringerLink / Bücher
36
Journal of retailing and consumer services
30
Journal of internet commerce
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of electronic marketing and retailing : IJEMR
19
Springer eBook Collection
19
International journal of hospitality management
16
Journal of marketing communications
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of strategic marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Tourism management : research, policies, practice
13
Journal of advertising research
12
Journal of travel and tourism marketing
12
Marketing intelligence & planning
12
Social Branding : Strategien - Praxisbeispiele - Perspektiven
12
International journal of contemporary hospitality management
11
The journal of business & industrial marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Research
10
European research studies
9
International journal of advertising : the review of marketing communications
9
International journal of business information systems : IJBIS
9
Journal of promotion management : JPM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Business horizons
8
International journal of electronic commerce : IJEC
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of retail & distribution management
8
International journal of technology marketing : IJTMkt
8
Journal of electronic commerce research : JECR
8
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ECONIS (ZBW)
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1
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
Saved in:
2
Verkehrsgeltung der Marke im Internet
Utz, Rainer
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 119-144)
.
2007
Persistent link: https://www.econbiz.de/10003530202
Saved in:
3
Onlinespezifische Kennzeichenrechtsverletzungen
Gräbig, Johannes
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 145-179)
.
2007
Persistent link: https://www.econbiz.de/10003530219
Saved in:
4
Imageeffekte von Domain-Sharing am Beispiel von Bounty und Käfer
Potysch, Verena
;
Rickert, Nadine
;
Sabel, Tatjana
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 247-268)
.
2007
Persistent link: https://www.econbiz.de/10003530254
Saved in:
5
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
Saved in:
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