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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie"
~language:"eng"
~subject:"Consumer goods industry"
~subject:"Deutschland"
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Consumer goods industry
Deutschland
Consumer behaviour
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Brand management
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Brandstätter, Marion
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Eisend, Martin
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Fell, Anja
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Fischer, Marc
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Foscht, Thomas
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Marketing : ZFP ; journal of research and management
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
The journal of brand management : an international journal
13
SpringerLink / Bücher
11
Research
9
Journal of advertising research
7
Psychology & marketing
7
Journal of retailing and consumer services
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Business Analytics
3
Handel und Internationales Marketing / Retailing and International Marketing
3
JMM : the international journal on media management
3
Journal of business research : JBR
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Springer eBook Collection / Business and Economics
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The journal of product & brand management
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Agrarökonomische Diskussionsbeiträge
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Agribusiness : an internat. journal
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
2
Beiträge der Hochschule Pforzheim
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Case studies on MNCs in India
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Corporate reputation review
2
Corporate reputation review : an international journal
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
International advertising and communication : current insights and empirical findings
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International journal of retail & distribution management
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Journal for global business advancement : JGBA
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Journal of business economics : JBE
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Journal of marketing
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Journal of media business studies
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Journal of nonprofit & public sector marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of targeting, measurement and analysis for marketing
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Les cahiers de recherche / HEC Paris
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1
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
2
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
3
Placebo effects of brands
Fell, Anja
;
Eisend, Martin
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 176-184
Persistent link: https://www.econbiz.de/10009792237
Saved in:
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