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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Monatsberichte / WIFO, Österreichisches Institut für Wirtschaftsforschung"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: ("Forschung" OR "Konjunktur" OR "Urheberrecht") AND NOT isPartOf:Wirtschaftsdienst
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Consumer behaviour
Deutschland
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Marketing : ZFP ; journal of research and management
Monatsberichte / WIFO, Österreichisches Institut für Wirtschaftsforschung
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business research : JBR
31
Qualitative market research : an international journal
22
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
21
Journal of marketing management : MM
15
Journal of consumer behaviour : an international research review
13
Journal of marketing research : JMR
13
Journal of retailing and consumer services
13
MSI reports : working paper series
12
International journal of consumer studies
11
Young consumers : insight and ideas for responsible marketers
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of electronic commerce : IJEC
8
Journal für Betriebswirtschaft : management review quarterly
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of historical research in marketing
8
The service industries journal
8
Marketing intelligence & planning
7
International journal of business innovation and research
6
International journal of market research
6
Betriebswirtschaftliche Forschung und Praxis : BFuP
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of business ethics : JOBE
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of information & knowledge management : JIKM
5
Journal of marketing
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
Health marketing quarterly
4
International journal of hospitality management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of economic dynamics & control
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of sports economics
4
Management information systems : mis quarterly
4
Marketing theory
4
Schmalenbach journal of business research : SBUR
4
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ECONIS (ZBW)
197
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1
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10
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197
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1
Einkaufsverwirrung : aktueller Stand der
Forschung
und konzeptionelles Modell
Garaus, Marion
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 336-350
Persistent link: https://www.econbiz.de/10009680797
Saved in:
2
Der Dilution-Effekt : Stand der theoretischen und empirischen
Forschung
Gierl, Heribert
;
Großmann, Tina
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
Saved in:
3
Sind knappe Produkte attraktiver? : Der Stand der bisherigen
Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
Saved in:
4
Consumer Neuroscience : Implikationen neurowissenschaftlicher
Forschung
für das Marketing
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003416164
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
7
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
8
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
9
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
10
Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps
Heimann, Kira Marie
;
Bilstein, Nicola
;
Haurand, Michelle D.
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014280977
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