Einkaufsverwirrung : aktueller Stand der Forschung und konzeptionelles Modell
Year of publication: |
2012
|
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Authors: | Garaus, Marion |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 34.2012, 4, p. 336-350
|
Subject: | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour |
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