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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Gierl, Heribert"
~type_genre:"Article in journal"
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Consumer behaviour
20
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18
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Advertising effects
14
Werbewirkung
14
Advertising
12
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10
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8
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5
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Gierl, Heribert
Herrmann, Andreas
24
Esch, Franz-Rudolf
19
Schneider, Dieter
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Ballwieser, Wolfgang
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Bruhn, Manfred
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Wagner, Udo
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Roth, Stefan
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Schiereck, Dirk
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Voeth, Markus
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Marketing : ZFP ; journal of research and management
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Journal für Betriebswirtschaft : management review quarterly
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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Zeitschrift für Planung : ZP
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ECONIS (ZBW)
47
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1
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47
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1
Der Dilution-Effekt : Stand der theoretischen und empirischen
Forschung
Gierl, Heribert
;
Großmann, Tina
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003644632
Saved in:
2
Sind knappe Produkte attraktiver? : Der Stand der bisherigen
Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
Saved in:
3
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
Saved in:
10
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
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