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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
Journal of business research : JBR
11
Journal of retailing and consumer services
4
The journal of product & brand management
4
Gender in management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
2
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
5
The calorie dilemma : leaner and larger, or tastier yet smaller meals? ; calorie consumption and willingness to trade food quantity for food taste in fast food products
Heiman, Amir
;
Lowengart, Oded
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 305-316
Persistent link: https://www.econbiz.de/10009387754
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
8
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
Saved in:
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