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~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Transfer : Zeitschrift für Kommunikation und Markenmanagement"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Govindan, Kannan"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Narrative Methode"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"Konferenzschrift"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Sammelwerk"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Epidemic
Indien
Kapitaleinkommen
Konsumentenverhalten
Narrative Methode
Supply chain
Wirkungsanalyse
Consumer behaviour
18
Advertising effects
14
Werbewirkung
14
Advertising
13
Werbung
11
Theorie
10
Theory
10
Brand image
7
Markenimage
7
Brand management
5
Emotion
5
Markenführung
5
Marketing theory
5
Marketingtheorie
5
Perception
5
Wahrnehmung
5
Markenartikel
4
Experiment
3
Marketing management
3
Marketingmanagement
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Brand Evaluations
2
Eroticism
2
Manipulation
2
Narrative method
2
Psychology of advertising
2
Relationship marketing
2
Retailing
2
Sales promotion
2
Verkaufsförderung
2
Website
2
Werbepsychologie
2
Advertising planning
1
Advertising regulation
1
Aesthetics
1
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19
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No longer published / No longer aquired
Sammelwerk
Statistik
Thesis
Aufsatz in Zeitschrift
19
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German
English
Author
All
Gierl, Heribert
Govindan, Kannan
Ivanov, Dmitry
Walsh, Gianfranco
9
Esch, Franz-Rudolf
8
Bauer, Hans H.
6
Wagner, Udo
6
Gröppel-Klein, Andrea
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Decker, Reinhold
4
Morschett, Dirk
4
Sauer, Nicola E.
4
Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Balderjahn, Ingo
3
Burmann, Christoph
3
Ebster, Claus
3
Herrmann, Andreas
3
Huber, Frank
3
Kenning, Peter
3
Paetz, Friederike
3
Schneider, Helmut
3
Wilken, Robert
3
Albrecht, Carmen-Maria
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Bilstein, Nicola
2
Boztuğ, Yasemin
2
Eisend, Martin
2
Elshiewy, Ossama
2
Frenzel, Tobias
2
Germelmann, Claas Christian
2
Guhl, Daniel
2
Haltmayer, Vanessa
2
Helm, Roland
2
Hennig-Thurau, Thorsten
2
Hofmann, Verena
2
Homburg, Christian
2
Keane, Marta
2
Kirsch, Kenya-Maria
2
Klee, Alexander
2
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Published in...
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Marketing : ZFP ; journal of research and management
Transfer : Zeitschrift für Kommunikation und Markenmanagement
International journal of production research
50
International journal of production economics
26
Transportation research / E : an international journal
24
European journal of operational research : EJOR
18
International journal of integrated supply management : IJISM
10
Omega : the international journal of management science
10
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
IEEE transactions on engineering management : EM
3
International journal of business performance and supply chain modelling : IJBPSCM
3
Journal of business research : JBR
3
Marketing : journal of research and management
3
The international journal of logistics management
3
Annals of operations research
2
Business strategy and the environment
2
Decision sciences
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of shipping and transport logistics : IJSTL
2
Journal of business economics and management
2
Journal of the Operational Research Society
2
Journal of the Operational Research Society : OR
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Cleaner and responsible consumption
1
European management journal
1
International journal of energy sector management : IJESM
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of networking and virtual organisations : IJNVO
1
International journal of physical distribution and logistics management
1
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Source
All
ECONIS (ZBW)
19
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1
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10
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19
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
8
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
9
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
10
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
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