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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~person:"Kushwaha, Tarun"
~person:"Sheth, Jagdish N."
~person:"Weiber, Rolf"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Marketing management
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Marketingmanagement
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Beschaffung
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Beziehungsmarketing
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Abril Barrie, Carmen
Bruwer, Johan
Dekimpe, Marnik G.
Homburg, Christian
Kushwaha, Tarun
Sheth, Jagdish N.
Weiber, Rolf
Adam, David L.
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Marketing : ZFP ; journal of research and management
Journal of marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of wine business research : IJWBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Business horizons
1
European journal of management and business economics : EJM&BE
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation: organization & management : IOM
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Marketing theory
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The international review of retail, distribution and consumer research
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Auswahlentscheidungen bei heterogenen Angebotssets
Weiber, Rolf
;
Mühlhaus, Daniel
;
Hörstrup, Robert
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003954040
Saved in:
2
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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