Auswahlentscheidungen bei heterogenen Angebotssets
Year of publication: |
2010
|
---|---|
Authors: | Weiber, Rolf ; Mühlhaus, Daniel ; Hörstrup, Robert |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 32.2010, 1, p. 7-18
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Zielgruppe | Target group | Marketingmanagement | Marketing management | Theorie | Theory |
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