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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Foscht, Thomas"
~subject:"Konsumgüterindustrie"
~subject:"Konsumgütermarketing"
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Konsumgüterindustrie
Konsumgütermarketing
Brand extension
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Consumer behaviour
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Consumer goods industry
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brand extensions
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fast-moving consumer goods
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line extensions
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private label extensions
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Foscht, Thomas
Brandstätter, Marion
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Esch, Franz-Rudolf
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Marketing : ZFP ; journal of research and management
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Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
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