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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Advertising effects"
~subject:"Mobile Anwendung"
~subject:"Mobile Business"
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Advertising effects
Mobile Anwendung
Mobile Business
Mobile Marketing
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Mobile marketing
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Online retailing
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Online-Handel
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Theorie
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Werbewirkung
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Bauer, Hans H.
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Choi, Laee
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Lawry, Charles Aaron
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Marketing : ZFP ; journal of research and management
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
Journal of business research : JBR
6
SpringerLink / Bücher
6
Business horizons
5
Journal of advertising research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Apps management and e-commerce transactions in real-time
3
Digital advertising : theory and research
3
Handbook of research on mobile marketing management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
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The omnichannel luxury retail experience : building mobile trust and technology acceptance of quick response (QR) codes
Lawry, Charles Aaron
;
Choi, Laee
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10009750429
Saved in:
2
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
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