The omnichannel luxury retail experience : building mobile trust and technology acceptance of quick response (QR) codes
Year of publication: |
2013
|
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Authors: | Lawry, Charles Aaron ; Choi, Laee |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 2, p. 144-152
|
Subject: | Luxusgüter | Luxury goods | Online-Handel | Online retailing | RFID | Innovationsakzeptanz | Innovation adoption | Mobile Marketing | Mobile marketing | Werbewirkung | Advertising effects | Strukturgleichungsmodell | Structural equation model |
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