//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand management"
~subject:"Corporate culture"
~subject:"Leadership"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Corporate culture
Leadership
Arbeitskräfte
2
Workforce
2
Austauschtheorie
1
Brand image
1
Internal branding
1
Internal communication
1
Interne Kommunikation
1
Interne Markenführung
1
Markenführung
1
Markenimage
1
Measurement
1
Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product quality
1
Produktqualität
1
Quality of external communications
1
Social exchange theory
1
Theorie
1
Theory
1
brand behaviour
1
brand identification
1
employees
1
scale development
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Batt, Verena
1
Bruhn, Manfred
1
Holzer, Matthias
1
Published in...
All
Marketing : ZFP ; journal of research and management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
Innovatives Markenmanagement
5
Antecedents and outcomes of employee-based brand equity
3
SpringerLink / Bücher
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
2
Research
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Best practice der Markenführung
1
Business-to-business brand management : theory, research and executive case study exercises
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European journal of marketing : EJM
1
FIR-Edition Forschung
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business and organizational excellence : a review of research & best practices
1
Global business review
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Innovative Markenführung und -implementierung
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal for global business advancement : JGBA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Organization : the critical journal of organization, theory and society
1
Springer eBook Collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->