Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Year of publication: |
2015
|
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Authors: | Holzer, Matthias ; Batt, Verena ; Bruhn, Manfred |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 3, p. 126-136
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Subject: | Quality of external communications | employees | brand behaviour | brand identification | scale development | Messung | Measurement | Markenimage | Brand image | Markenführung | Brand management | Interne Kommunikation | Internal communication | Arbeitskräfte | Workforce | Produktqualität | Product quality |
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