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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Dienstleistungsmarketing"
~subject:"Marketing theory"
~subject:"Supplier relationship management"
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Dienstleistungsmarketing
Marketing theory
Supplier relationship management
Marketingtheorie
27
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
6
Theory
6
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Relationship marketing
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Handelsmarketing
2
Markenartikel
2
Market segmentation
2
Marketing
2
Marktsegmentierung
2
Multivariate Analyse
2
Multivariate analysis
2
Retail marketing
2
Scientific method
2
Services marketing
2
Werbewirkung
2
Wissenschaftliche Methode
2
2000-2007
1
Advertising planning
1
Analysis of variance
1
Arbeitskräfte
1
B-to-B-Marketing
1
Behaviour
1
Brand extension
1
Business-to-business marketing
1
Capital goods industry
1
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German
25
English
2
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Gierl, Heribert
5
Herrmann, Andreas
2
Ahlert, Dieter
1
Auer-Srnka, Katharina J.
1
Bartikowski, Boris
1
Baum, Daniela
1
Bombe, Sandra
1
Bumberger, Cora
1
Burmann, Christoph
1
Dannewald, Till
1
Diller, Hermann
1
Ebster, Claus
1
Eisenbeiß, Maik
1
Esch, Franz-Rudolf
1
Eschweiler, Maurice
1
Goertz, Susanne
1
Großmann, Tina
1
Haase, Michaela
1
Hahsler, Michael
1
Heitmann, Mark
1
Himme, Alexander
1
Hornik, Kurt
1
Kenning, Peter
1
Klein, Andreas
1
Kreis, Henning
1
Landwehr, Jan R.
1
Leischner, Erika
1
Plassmann, Hilke
1
Praxmarer-Carus, Sandra
1
Reutterer, Thomas
1
Ringle, Christian M.
1
Roth, Stefan
1
Saatkamp, Jörg
1
Sarstedt, Marko
1
Sauer, Nicola E.
1
Schallehn, Mike
1
Schwanenberg, Stefan
1
Silberhorn, Nadja
1
Simon, Hermann
1
Spann, Martin
1
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Marketing : ZFP ; journal of research and management
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
39
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
27
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1
The internationalization of German marketing science
Simon, Hermann
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012600947
Saved in:
2
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
Saved in:
3
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert
;
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009554426
Saved in:
4
Sein oder nicht Sein, das ist hier die Frage : Konzeptualisierung und empirische Analyse von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10009680812
Saved in:
5
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
6
Experimentelle Forschung im Marketing : Entwicklung und zukünftige Chancen
Baum, Daniela
;
Spann, Martin
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009271601
Saved in:
7
Generalisierte kanonische Zentroid-Plots : ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise
Eisenbeiß, Maik
;
Eschweiler, Maurice
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10003810165
Saved in:
8
Wirkung des Mitarbeiterverhaltens auf die Markenpersönlichkeit
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10003743090
Saved in:
9
Transaktionskosten als Einflussfaktoren auf die Einkaufsstättenwahl von Konsumenten
Klein, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10003743091
Saved in:
10
Linear Mixed Models : Grundidee, Methodik und Anwendung
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10003743096
Saved in:
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