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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Search: subject_exact:"Entscheidung bei Ungewissheit"
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Decision under uncertainty
6
Entscheidung unter Unsicherheit
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Consumer behaviour
5
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5
Emotion
2
Psychology of advertising
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Price discrimination
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Product quality
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Retail assortment
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Walsh, Gianfranco
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Marketing : ZFP ; journal of research and management
European journal of operational research : EJOR
239
Journal of economic theory
185
NBER working paper series
143
Theory and decision : an international journal for multidisciplinary advances in decision science
122
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Working paper / National Bureau of Economic Research, Inc.
120
CESifo working papers
108
NBER Working Paper
108
Games and economic behavior
105
Economics letters
93
Discussion paper / Centre for Economic Policy Research
87
Journal of economic behavior & organization : JEBO
86
Economic theory : official journal of the Society for the Advancement of Economic Theory
85
Journal of risk and uncertainty : JRU
81
Working paper
80
Journal of mathematical economics
65
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
62
Discussion paper series / IZA
56
International journal of production research
56
Omega : the international journal of management science
55
Journal of economic dynamics & control
51
SpringerLink / Bücher
48
Journal of behavioral decision making
47
Working papers / Universität Bielefeld, Center for Mathematical Economics (IMW)
46
Journal of economic psychology : research in economic psychology and behavioral economics
43
CESifo Working Paper Series
42
Operations research
42
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
41
Economic modelling
41
Discussion paper
40
The American economic review
40
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
39
International journal of production economics
38
Journal of business research : JBR
38
Faculty & research / Insead : working paper series
36
Computers & operations research : and their applications to problems of world concern ; an international journal
35
Theoretical economics : TE ; an open access journal in economic theory
35
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
34
Journal of behavioral and experimental economics
34
Discussion paper / Center for Economic Research, Tilburg University
33
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ECONIS (ZBW)
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1
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
2
When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
Saved in:
3
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
4
Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel?
Haas, Alexander
;
Kenning, Peter
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003779613
Saved in:
5
Wenn Konsumenten verwirrt sind : empirische Analyse der Wirkungen eines vernachlässigten Konstruktes
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10001675495
Saved in:
6
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
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