When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Year of publication: |
2013
|
---|---|
Authors: | Espinoza Petersen, Francine ; Heine, Klaus |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 2, p. 79-90
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Kaufmotiv | Consumer motivation | Emotion | Entscheidung unter Unsicherheit | Decision under uncertainty |
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