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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Consumer behaviour
164
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103
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83
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59
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56
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49
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49
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49
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49
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47
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47
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42
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42
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39
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Gierl, Heribert
56
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28
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20
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Herrmann, Andreas
18
Wagner, Udo
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Walsh, Gianfranco
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Tietz, Bruno
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Wiedmann, Klaus-Peter
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10
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9
Ebster, Claus
9
Roth, Stefan
9
Zentes, Joachim
9
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Voeth, Markus
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Balderjahn, Ingo
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Hildebrandt, Lutz
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Kroeber-Riel, Werner
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Müller, Stefan
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Marketing : ZFP ; journal of research and management
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
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Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
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Far Eastern economic review
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19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
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15,956
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15,185
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15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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OLC EcoSci
652
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648
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71
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
72
Transparent price labelling for sustainable products : a boost for consumers' willingness to buy?
Reimers, Hanna
;
Hoffmann, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012003362
Saved in:
73
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
74
Why consumers buy sustainably : the role of personal values
Balderjahn, Ingo
;
Hüttel, Alexandra
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012004773
Saved in:
75
Actor engagement practices and triadic value co-creation in the team sports ecosystem
Stieler, Maximilian
;
Germelmann, Claas Christian
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011939683
Saved in:
76
Avoiding pitfalls in experimental research in marketing
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 58-91
Persistent link: https://www.econbiz.de/10011873950
Saved in:
77
Can't get enough of myself : the return of Narcissus in autoerotic female poses in advertisements
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011912920
Saved in:
78
Causal inference using mediation analysis or instrumental variables : full mediation in the absence of conditional independence
Otter, Thomas
;
Pachali, Max J.
;
Mayer, Stefan
; …
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10011873946
Saved in:
79
Changes of organizational usage processes : attitudes, behaviours and consequences
Huber, Maximilian
;
Kleinaltenkamp, Michael
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011912946
Saved in:
80
Construal-level perspective on consumers' donation preferences in relation to the environment and health
Lucke, Sabrina
;
Koenigstorfer, Joerg
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10011912917
Saved in:
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